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	<title>Tamara's Blog &#187; colour</title>
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		<title>Visual Hierarchy and The Psychology of Colour</title>
		<link>http://tamaraauer.edublogs.org/2008/06/01/visual-hierarchy-and-the-psychology-of-colour/</link>
		<comments>http://tamaraauer.edublogs.org/2008/06/01/visual-hierarchy-and-the-psychology-of-colour/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 13:07:35 +0000</pubDate>
		<dc:creator>tamaraauer</dc:creator>
				<category><![CDATA[E-learning Design]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[No Category]]></category>
		<category><![CDATA[colour]]></category>

		<guid isPermaLink="false">http://tamaraauer.edublogs.org/?p=46</guid>
		<description><![CDATA[Visual hierarchy is what a learner sees first. This has an impact on learners as what they see first is also what they concentrate on and what grabs their attention is what they focus on. Ideally I would like to be able to dictate in my design, what the learner sees first.
 
The Psychology of Colour
 
BLUE
Blue [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Visual hierarchy is what a learner sees first. This has an impact on learners as what they see first is also what they concentrate on and what grabs their attention is what they focus on. Ideally I would like to be able to dictate in my design, what the learner sees first.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial"><strong>The Psychology of Colour</strong></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial"> </span></p>
<h1 style="margin: 0cm 0cm 0pt"><span style="font-size: small;color: #0000ff;font-family: Arial">BLUE</span></h1>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Blue projects the idea of being under control, being calm and collected. </span></p>
<h1 style="margin: 0cm 0cm 0pt"><span style="font-size: small;color: #ff0000;font-family: Arial">RED</span></h1>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Red is a hot colour and denotes the idea of danger</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p>
<p class="MsoBodyText" style="margin: 0cm 0cm 0pt;text-align: left" align="left"><span style="font-size: 10pt"><span style="font-family: Arial"><strong>Choose colours to convey the following:</strong></span></span></p>
<p class="MsoBodyText" style="margin: 0cm 0cm 0pt;text-align: left" align="left"> </p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Aggression <span style="color: #ff0000"><strong>RED</strong></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt">Friendly <span style="font-size: 10pt;font-family: Arial"><span style="color: #9933ff"><span style="font-size: x-small"><strong>PURPLE</strong></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Solid <span style="color: #ff6600"><span style="font-size: x-small"><strong>ORANGE</strong></span></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Weak <span style="color: #ffd0a1"><strong>CREAM</strong></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Serious <span style="color: #808080"><strong>GREY</strong></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span style="font-size: 10pt;font-family: Arial">Depressed <span style="color: #0c95a0"><strong>GREEN/BLUE</strong></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"><strong></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt"> </p>
<p><strong>The colour quiz</strong></p>
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<tbody>
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<td><a href="http://www.colorquiz.com"><img src="http://www.colorquiz.com/images/colorquizlogosmall2.gif" border="0" alt="ColorQuiz.com" width="120" height="32" /></a></td>
</tr>
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